Registration Process
Registration Tutorial Video
We have created a short step-by-step video showing how to register on Pantob2B. Watch the video here
Who can register on Pantob2B?
Pantob2B is exclusively for licensed opticians, optical stores, eyewear retailers, and distributors. Consumer registrations are not accepted.
How do I register for a B2B account?
Complete the online registration form and provide:
• Business name
• Full address & contact details
• Optician license (if applicable)
• VAT ID / EIN / Business Number
• Website or social media link (optional)
After submitting the form, your application goes through manual approval.
How long does account approval take?
Most accounts are approved within 24–48 hours. If additional information is required, our team will contact you.
Why do you require business verification?
To protect wholesale pricing and ensure that all accounts belong to legitimate optical businesses.
Why must I provide a VAT ID/EIN/Business Registration Number?
To verify that your account represents a registered optical business. This also ensures correct invoicing for international B2B purchases and prevents consumer misuse of wholesale access.
I registered but still cannot see prices. Why?
Prices remain hidden until your account is approved. After approval, you can log in to view prices, download the Excel order sheet, and place orders.
I did not receive my approval email. What should I do?
Check your spam/junk folders. If you still haven’t received anything within 48 hours, contact us at:
post@pantob2b.com
Can multiple staff members from my store use one account?
Yes. You may share login access internally or request additional sub-accounts by contacting support.
Can I update my business details after registration?
Yes. To update your address, VAT ID, contact details, or business information, email:
post@pantob2b.com
Do you accept registrations from all countries?
Yes. We accept optical professionals globally. Approval depends on verifying your business and confirming shipping availability to your region.
Is registration free?
Yes. Creating a Pantob2B account is completely free and does not require any payment.
Can I place an order before approval?
No. Ordering, pricing, and Excel bulk ordering features are only available after your account is approved.
Tax & Duties
Are prices on Pantob2B shown with or without VAT?
When do you charge VAT for B2B customers?
VAT is charged only when required by law:
- Norway: 25% MVA is charged to Norwegian businesses unless an exemption applies.
- EU businesses: VAT is NOT charged if a valid VAT ID is provided (reverse charge). If no VAT ID: local VAT is applied.
- UK businesses: 20% VAT is charged unless a valid GB VAT number is provided.
- Rest of world: VAT is not charged.
What is the reverse charge mechanism?
For EU and UK customers with a valid VAT ID, VAT is not applied. Instead, the customer self‑accounts for VAT in their own country. The invoice will state: “VAT reverse charge – Article 196 of the EU VAT Directive.”
Do you validate VAT numbers?
Yes. Pantob2B uses automated VAT ID validation (via Quaderno). Only valid VAT numbers qualify for zero‑VAT reverse charge invoices.
Do international customers outside Europe pay VAT?
No. Orders shipped outside Norway, the EU, or the UK are treated as exports and are charged 0% VAT. Customers may pay import duties locally.
Do you charge VAT on shipping?
Shipping VAT follows the same rule as the products:
- If VAT applies to the goods, it also applies to shipping.
- If the sale is reverse charge or export (0% VAT), shipping is also zero‑rated.
What type of invoice will I receive?
You will receive a detailed B2B invoice automatically after placing an order. Depending on your VAT status, it will show:
- VAT charged (if applicable)
- Reverse charge (0% VAT)
- Export sales (0% VAT)
What happens if I return an order?
When a refund is issued, a credit note is automatically created. The VAT treatment matches the original invoice:
- VAT‑charged orders → VAT refunded proportionally.
- Reverse‑charge orders → VAT = 0, only net amount refunded.
- Export orders → 0% VAT refund.
Why do you require a VAT ID or EIN?
We request your VAT ID or EIN so we can:
- Apply the correct VAT rules
- Issue compliant B2B invoices
- Enable reverse charge for eligible customers
- Keep your account records accurate
